Easy Copywriting: Five Ways to Make Money
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by: AngelaBooth
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If you like writing, try copywriting. Copywriters are promotional writers, and their skills are in huge demand.
If I asked you to write 35 words advertising a brand of soap, could you do it? If you can, you've got a great future as a copywriter.
Copywriters write many different forms of copy. Let's look at five popular forms.
1. Businesses love brochures
Whether they're one-page flyers, or deluxe four-color glossies, every business needs brochures for each of their products and services.
2. Overviews or white papers are fundamental in business to business
White papers are very popular with businesses selling to other businesses. However, often these creations aren't called white papers. They can be called "news briefs", "reports" or "overviews".
White papers vary in length, from five to many pages, depending on the information they provide; they're a subtle form of selling.
3. Businesses need press releases to get free publicity
Essentially the aim of a press release is to get publicity for a business. It's free advertising, often worth many thousands of dollars. Therefore, if you have a knack of writing press releases, you can base your complete copywriting service around that.
There's a strict format for a press release; you can find this format in a book on PR at your library, as well as online.
4. Radio spots - audio copywriting
Many copywriters write for the audio visual media: radio and TV. It's easy to break in to radio advertising, especially in smaller cities.
When you're writing for listeners, you must remember that people can't go back and reread something they missed. If they don't get the point of a radio spot, the energy and money which went into producing it are gone forever.
You'll find that you will easily get hired: most radio stations aren't set up to write spots, and they love to farm them out to freelancers.
5. Taglines and slogans - short creative snippets
Taglines and slogans are usually very short, they're a brief bite which encapsulates a service or products.
If you've got a knack for writing memorable taglines, you can specialize in this form of copywriting - many agencies will want your services.
About the Author
Angela Booth is a top copywriter who can help you to get started in a lucrative copywriting career in just a week. Her Copywriting Master Class shows you how to become a copywriting pro.
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