Sell Your E-book Online - Part 2
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by: StephenBeck
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The best system to sell e-books online uses a single page website to promote your e-book. In the last article, I explained the importance of writing an amazing headline to capture the attention of your audience. This article will cover other issues in marketing information products.
It is not enough to list all the features of your amazing product. You must consider your customer, decide on the benefits of your product, and right with that in mind. As an example, your wedding e-book has many features - it is 67 pages long, it contains several interviews, it has a money back guarantee.
The benefits of your e-book are that your wedding will be beautiful, that you will not spend money needlessly, that you'll save money, that you'll be the envy of all your friends, that your wedding will be as unique as you are.
High-priced advertising executives understand this, and sell products based on customer benefits.
Think of a commercial for a sports car. Do they ever talk about ratio, horse power, bucket seats, CD players, under coating, all that stuff? No, those are features. Car commercials sell benefits. You usually see a middle-age man looking very successful, even smug, and he's just burning down the highway. Of course the highway's always winding along a mountain road down the coast. They're not selling the car, they're selling how you will feel in the car. They're selling how you will look in the car. The only thing missing in those commercials is the man driving up to his high school reunion and getting stared at by all the beautiful women that wouldn't go out with him when he was in high school.
Of course, you don't have to go to that length to explain the benefits of your e-book. When you were writing copy, keep your customers in mind. Clearly explain how your e-book helps them - in their career, their home life, or even on their wedding day.
You should also include testimonials on your website. Include references from people who have read your e-book, used your ideas, and enjoyed great results. You should also include a moneyback guarantee - this will make your customers feel more secure when they buy your e-book. Last but not least, don't forget the "Buy It" button!
About the Author
Stephen Beck teaches you how to write and publish an e-book and develop a "cash on demand" online business. Marketing information products has never been so simple when you view Stephen's video.
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