Squeeze Pages - Your Secret Weapon
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by: StephenBeck
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ClickBank has made ebook sharing simple, so you can reap the rewards. After you list your ebook on ClickBank, an army of sales affiliates will promote your book, selling it to earn a commission. To maximize sales, don't send visitors straight to your sales page - that common mistake will cause you to lose sales. Instead, refer them to a squeeze page.
Squeeze pages are used to collect the name and email address of every visitor. While ClickBank used to have a policy against squeeze pages, they now permit them. Many affiliates, however, express concern that squeeze pages will hurt sales in the long run. In truth, serious buyers are most likely to provide this information; browsers rarely do. Even better, by obtaining contact information, you have a chance to turn some of those browsers into buyers!
Secondly, part of having a big ebook launch is to collect the emails, so that you can have future launches. Finally, a squeeze page gives you a chance to follow-up. The old adage, "the fortune is in the follow-up" is especially true when a visitor does not buy the first time on your sales page. You have to send them emails to say, you noticed they visited your page. Then, you discuss one of the objections people have with the ebook, such as it being too expensive.
So, you really need to collect the first name and the email of everyone that looks at your ebook. This will help build your list with "qualified" visitors. Next, you want the ability to follow-up with those people who didn't buy.
I've tried directing visitors directly to my sales page. Once upon a time, a major partner refused to send clients to my squeeze page, claiming that it would hurt sales. Unfortunately, I didn't know then what I know now, and I reluctantly agreed to take down my squeeze page.
There were probably 2,000 people who want through that site and only 200 bought, which was still a pretty good percentage. But I missed out on 1800 emails just because that guy told me to not to use a squeeze page. In hind sight, I told him later, look we might have had a chance to sell some of those 1800 people if I had an email to follow up and produce a sale.
Learn from my mistakes - get a squeeze page. Not only do you get a new prospect for your list, but you get the opportunity to follow up with visitors, explaining exactly how your e-book can solve all their problems.
About the Author
Stephen Beck shows you how to write an ebook and develop a "cash on demand" online business. Massive ebook promotion has never been so simple when you watch Steve's video.
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