real estate lead generation
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by: JDFreedom
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Word Count: 576
Beginning a career in Real Estate can be very difficult as you are perceived as a small fish in a tank of sharks. Although unexperienced, entering the market with the correct knowledge and tools will take your career right to the top!
Did you know that 90% of all Buyers and Sellers start their search online? This is why it is mandatory to have an online marketing strategy in place and ready to implement!
These 4 Tips For Realtors should help you along your way to a successful career in Real Estate:
Know Your product - for a Realtor this is an easier task. However, you need to think of a way to seperate your product from the competition. This industry is overly saturated, and you are bound to be average if you don't stand out. Think of your target market, and be specific. Realtors now specialize in areas, sub-areas, type of dwelling etc. Here's an example: To survive in the Manhattan market you have to brand yourself. If you are creative, you may brand yourself in a certain area (Greenwich Village), and even more you might be a specialist with lofts. When any Buyer or Seller is thinking of real estate in Greenwich Village, you want to be the first person they think of, especially when dealing with a loft - You are the authority on the subject. Therefore, you need to come up with key phrases that will target this niche. So when a Buyer or Seller (90% of them) is searching online, your website will top the list!
Product Development - It's imperative to have a product that will direct consumers to your site, then convert that traffic into a lead, and finally a deal. Many Realtors have blogs and personal websites which are or branding themselves and giving them a web presence, but is your name or your company name usually typed into a search engine? Majority of the time, the answer is no. Here's an example... if I want to buy a loft condo in Greenwich Village unless I already have a Realtor (we are not looking for these people) I would search "Greenwich Village Lofts" or something likeo this. To capture the potential clients we are looking for, we must have that key phrase (our niche) to be a top result in search engines. It is the phrase not your name, or your companies name that will produce results.
Traffic - here comes your marketing skills. As a Realtor you MUST have traffic or you are doomed. Niche marketing is definitely the most effective and efficient tool for Realtors looking to market online. Having niche targeted websites is becoming the future of online marketing for Realtors! Having personal branded websites is important but you also need a website that gets top search engine rankings for Buyers, and another website that gets top search engine ranking for Sellers. For this, you need websites that are Search Engine Optimized (SEO) and tailored to your specific market.
Conversion - this is what REALLY matters. Lots of traffic won't mean anything unless you can convert it into sales! Some Realtors, after obtaining an online lead, will offer a free Buyer's or Seller's eBook as a way to 'break the ice'. When you reach this point, it's now time to do your job as a Real Estate Professional and provide them with your specialized expertise.
I wish you all the best in your Real Estate Career and hope you enjoyed this article!
About the Author
Want to develop more real estate leads?. For a detailed explanation on how Agent Stealth Lead Systems work, watch a free video on lead generating websites for Realtors
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