Article Marketing - Three Tips For You
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by: AnsonHall
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Article marketing is one of the standards in online marketing. Undoubtedly it is a powerful tool to promote your business. You can create articles and submit them to the article directories. If you can do it well, you can build up your image as an expert in your industry. You will have unfair advantage over your competition if you can become an authority in your industry.
You can also put your website link in the articles. As a matter of fact most article directories allow authors to put up to three links in each article they submit. Besides the website URL, you can also put the link directly to the product page. As an internet marketer, you can also put a link to your affiliate site.
The links in the articles will also help for your search engine optimization. Nowadays search engines such as Google place quite a high weighting on the number of back links to a website when they are ranking for it. When you submit more articles to the directories, your website will be gaining more back links and this will certainly help you site to get a better position in the search results. Below are some tips for you when you are doing article marketing.
1. The about the author box: It is also called resource box or bio box. Most article directories will only allow you to put URLs or links in the resource box or bio box. The bio box will in fact affect your degree of success in your article marketing campaign. Creating an excellent bio box is extremely essential. You should be writing the bio box with the greatest care. Try to make it brief and short. As a rule of thumb it is better to make it less than four sentences or 500 characters.
You should put your name (author name) in the resource box. Then you will probably put the links in it. In most cases you can put deep links in the article and this will certainly benefit your search engine ranking. You may also include some free such as a free report so that you can encourage readers to click through the links.
2. Content of the article: As discussed, the article should be useful. No one will love to read an article which is not interesting. It has also to be informative since you will need to build up an image as an expert in the field of your business. Your readers will be amazed when they learn that you know a lot in your field of business.
As a small piece of advice you can use product reviews as the content of your articles. Of course you may not be able to have all the articles in product reviews. You may also try to write some latest news on your field of business. People will love to read the news because they would like to know the latest trend in the business.
3. Submission of articles: Of course you can manually submit your articles to the article directories. However, it is suggested that you use some distribution services or software to submit your articles. It is not worth spending the time on submission. If you have the time to submit the articles manually, you would better write more articles so that your time can be utilized.
About the Author
Jerry Leung is an author. You can learn more about Beginners Affiliate Marketing from his website. Be sure to check Objective of Web log Analyzers.
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