Facebook Marketing: Should I Care about a Friend Adder?
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by: SamB.Goldberg
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Word Count: 560
The answer is the Microsoft, Yahoo! and Google, of course. Facebook is the hottest online social activity site, the vanguard of Web 3.0 (beyond Web2.0) and the semantic web revolution, Facebook. Facebook, which is three and a half years old, has seen its popularity explode in recent months - and the business community is desperate to get a piece of it.
Microsoft, Yahoo! and Google reportedly were locked in a bitter behind-the-scenes battle over buying a prominent piece of Facebook - with Microsoft left standing victorious with a 1.6 percent stake for an astronomical price of two hundred and forty million dollars - shooting up the total Facebook value to roughly fifteen billion.
Why the big payday for Facebook? Microsoft is afraid of losing control of the next generation of computer users, who make up a big part of Facebook's user base. With Google's aggressive internet marketing presence becoming a fact of life, Microsoft has no choice but to throw cash at Facebook so it won't be left behind. Kevin Johnson, president of the platforms and services division at Microsoft, called the epic deal a "major advertising syndication win for Microsoft."
Of course, Facebook is also a big winner, as the company continues to grow at an exponential rate. Within the next year, Facebook's workforce will double as it pushes beyond North America and Western Europe and sets its sights on world domination. A new advertising system is also reported to be in Facebook's future, because, according to Facebook chief revenue officer Owen Van Natta, "We were very fortunate to have a lot of folks interested in a partnership with us around advertising."
So why are online marketers falling all over themselves to get to Facebook? With fifty million active members and an amazing two hundred thousand more signing on every day, Facebook's one-of-a-kind social networking interface is a pioneer of Web 3.0. Their systems operate entirely online, independent of your computer's OS. Facebook is a cheap, easy and fun way for users to entertain themselves and their friends, thanks to the more than five thousand unique free tools developed for Facebook since May of 2007. Who can resist throwing a chicken at a friend, doodling on a Superwall, or dedicating a song to a would-be partner?
Of course, major players like Microsoft and Google aren't interested in a friendly Superpoke. They're in it for the money, so clearly they believe there is a huge amount of it to be made on Facebook. But with computer biz giants throwing hundreds of millions of dollars at Facebook, how can individuals and smaller marketing firms avoid being priced out of the market for internet marketing's newest must-have tool?
Currently, new, innovative and amazingly effective Facebook marketing software is being released - a prime example being the Stealth Friend Bomber, Facebook Bot Edition. Automated and painless, this easy-to-use Facebook Friend Adder gives your marketing operation a huge boost with Mass Facebook Friend Requests, Messages and Pokes. Using a Facebook bot like this takes your marketing message to a whole new level.
With Facebook clearly emerging as the new standard for both technology and the marketing on the internet, the challenge is clear. Savvy marketers need a set of software tricks tailored to reaching the millions of users of the internet's hottest and fastest-growing social network.
About the Author
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