The 3 Things You Must Pay Attention To With Google Adwords
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by: JeremiahBaker
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If you're not paying attention to these 3 elements on a daily basis your AdWords campaigns could be suffering.
Here's the 3 Most Important Elements of Every Google AdWords Campaign
1.) Keywords - You need the right keywords and enough of them to effectively reach your potential customers.
2.) Ads - Write your ads to clearly promote the benefits of your offer. Do not talk about yourself or your company here.
3.) Landing Pages - Design your landing pages with the goal of getting your visitors to take your call to action. Follow proven landing page design techniques.
Monitor your keywords on a daily basis. Are you keywords generating clicks and conversions? If not you may want to consider deleting keywords that are generating clicks and not conversions. This will save you a lot of money on AdWords.
If your goal is to generate sales leads then track how well each of your keywords are converting to sales leads.
Use keyword matching to gain more control of how your keywords trigger your ads on Google. You can read about keyword matching here - http://adwords.google.com/support/bin/answer.py?hl=en&answer=6100 You can also save a lot of money by deleting keywords that are generating clicks but no conversions.
Track your Click-Through-Ratios (CTR) on your ads daily. Your goal should be to get a higher CTR over time. Google often rewards advertisers with a higher CTR by increasing the position of your ads without increasing your cost per click. The best way to increase your CTR is by split testing your ads daily and using sound ad copy techniques.
Split test your ads to increase your CTR's. Google gives you the ability to split test your ads right in your AdWords account. After creating an ad you'll see a link where you can create a "new variation" of your ad. Create 2 ads and let Google split the traffic between them. After 30 clicks or so on each ad you can go to www.splittester.com and enter some data and this tool will tell you which ad is going to be the winner. Delete the looser ad and immediately create a new one to start your split test all over again. (make sure that you check the box in your AdWords settings to "rotate" your ads and not "optimize" your ads or the split test feature will not work.)
Delete the lesser performing ad and create a new one to start your test all over again. Over time you'll see that your CTR's will increase overall. This is a continuous process, it never stops.
Landing page design is critical to your success. Follow proven landing page examples. I f your goal is to make a sale on your landing page then make your offer clear and easy for your visitor to complete. If you want to generate leads make it easy for your visitors to register. Don't offer too many choices on your landing pages. Remember you goal is to get your visitors to take your call to action and not navigate away from your page.
Here's Google's guidelines for building landing pages - http://adwords.google.com/support/bin/answer.py?answer=46675
Pay attention to the 3 elements above and you'll be rewarded with better results.
About the Author
Jeremiah Baker has helped over 60 companies generate more sales and leads with his ppc managment services.
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