Watch Your Google PageRank Drop Like a Brick
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by: TomSommers
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Word Count: 414
All website owners and webmasters want a high pagerank (PR) for their site. A higher PR means a higher rank in the search engines and higher traffic volume. That's a no-brainer. The problem is that some things you do to try to increase your PR can get you into trouble. Some can end up only lowering your PR and some can actually get you banned from Google entirely.
One frequent mistake is for new website owners to plaster their sites with all sorts of banners and ads. You have probably seen the ones with so many flashing ads that you have to look away before you start having seizures. When Google sees too many outgoing links on your site they think your site is just a link farm, and you will get penalized.
When you add new pages to your site, you won't necessarily improve your PR unless you link the pages together properly. Everytime you add more content, be sure it links to one of your important pages on your site. If you don't, that new article won't get indexed by Google.
In addition to linking to an important page, that new page has to be linked to from at least one other page on your site. And there are some pages that you should not add to your site at all. If you have a lot of identical pages on your site, Google will consider them to be spam and you will get penalized for it.
As you work on getting backlinks to your site, don't worry too much about getting that link from that huge popular site. You can often benefit more by getting lots of links from smaller sites that have lower pagerank. And these links are easier to get, so you can get more links to your site, which can help you more than that one link from that one popular monster site.
Often the best way to ruin your pagerank is to think about it too much. If all you focus on is pagerank and getting links, you will be susceptible to some of the questionable schemes out there that will get you penalized. Why not try concentrating on making your site something that visitors will be glad they found, because you added useful information. Continue to grow your site with good content and you will find it easier to get other sites linking to yours. And your pagerank will grow naturally.
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