For On Page SEO, This Works Like Crazy
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When it comes to the search engines we need to be making sure that our website tells the search engines exactly what it is and what the content contained within is about. Once we have this right, which will come from the on page optimization and content, we need to build backlinks to our website which increases the popularity of our website in the search engines eyes and lifts us up through the rankings.
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When it comes to the search engines we need to be making sure that our website tells the search engines exactly what it is and what the content contained within is about. Once we have this right, which will come from the on page optimization and content, we need to build backlinks to our website which increases the popularity of our website in the search engines eyes and lifts us up through the rankings. Now, this is the usual thing for a standard HTML website which is easily read by Google and other search engines the majority of the time.
However, to make our job easier, you should choose to use WordPress, which is more of a blog platform than a HTML website, so isn't entirely search engine friendly when first setup. We need to make it search engine friendly, which is actually pretty simple to do.
So, what does this cover and why?
Page Titles & Meta Data
Firstly, when you first set WordPress up, your page title is usually the name of your blog. In Google search that isn't going to stand up very strongly against a website using more keyword rich text within their page titles and meta descriptions. So, we are going to build our own just like a standard website. If you install the All in One SEO Pack for WordPress, it will make this job really simple.
Not only that but, it will also allow us to easily create a new page title and meta description for each and every post or page we post. Now I am sure you can see how powerful this can be and how far this can actually stretch! We will need to create a Page Title, Meta Description and some keywords for the homepage. To do this we will want to create these around your keyword rich domain, while also incorporating other types of keywords similar too. An example of this with our case study throughout this guide is:
Page Title
Treatment Of Yeast Infection - Yeast Infection Treatments And Candida Yeast Infection Tips
Description
Looking For Treatment Of Yeast Infection? Candida Yeast Infection Treatments And Tips For Men And Women Suffering From Yeast Infections
Keywords
Treatment Of Yeast Infection, Yeast Infection Treatment, Yeast Infection Treatments, Candida Yeast Infection Treatments, Yeast Infection No More Review
As you can see, they are keyword rich and using the keywords incorporated within the domain and what we have already researched, but they are also readable and enticing to click. What you have to remember is, this is the first thing browsers see that find your website via the search engines, so make sure you make it stand out and enticing so you win the click from the wealth of sites around you. You also need to make sure it is relevant to the content on the site otherwise you will lose that click to the back button rapidly.
Use my example above as a guide!
I see so many sites that literally list keywords in the page title and description. Not only is this spammy but just plain bad! They are never going to get clicks over a page title and description that reads well and entices clicks!
Now, you will also see keywords there too. There is mixed opinion on whether meta keywords are even useful anymore. But, in my opinion there is no way to actually tell whether they are or not, so make sure to include them. You don't need to overdo it, just use the keywords that best describe the content of your site, post or page, whichever you are creating for and what you have previously researched.
In this instance we only need a Page Title, Description and set of Keywords for the main homepage of the website.
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