Positioning Your Website So Even Jacques Cousteau Can Find It
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by: Guest
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Getting found on the Internet can be a bit tricky, especially when you\'re in an uber-competitive environment where several others are trying to optimize the same keyword terms. This article provides a basic philosophy behind website presence and some action steps to improve your search engine rankings.
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So you've set up a website for your business. You've hired someone to build it for you, or you did it yourself. You've purchased the domain name, you've purchased hosting, and you've set up an email address that reads something like 'yourname@yourdomain.com.' You're ready to go.
It may seem like all the heavy lifting is over. But in reality, it's only just begun.
Having a website set up is simply not enough. In order to get the most from it, you have to have visitors, otherwise known as traffic. Without it, your website just sits there, unnoticed, collecting dust, and not serving the purpose you need it to serve: Increasing your business.
You may be asking yourself, "Why isn't anyone visiting my website?" Well, simply put, your average consumer isn't jumping online and looking for your site...they're looking for any site that will answer their questions and provide a solution to the problem they're facing. And if your website is not in a position to be found to provide that solution, someone else's website will.
Getting found on the Internet is not easy, but it doesn't have to be hard either. Often times, the process of optimizing a website is over-complicated by tricks and short cuts that are meant to manipulate search engine rankings. But in actuality, it's basic Customer Experience 101 that truly makes a website rank well.
Before I reveal a few simple pointers for improving your web presence, I want to share a philosophy I've adopted that simplifies a website's presence.
According to statistics gathered by Pingdom, as of December 2009, there were 234 million websites on the World Wide Web.
With that stat in mind, think of the Internet like the ocean. It's vast and seemingly never-ending. And your website is a tiny little island in the middle of that ocean, with a guy writing letters, placing them in glass bottles and sending them out to sea in the hope that someday, someone will find him and rescue him.
Before I go further, realize you're not competing with 234 million sites. However, you are competing with all the websites in your particular niche, whatever that number may be. So how do you get more visitors to your site as opposed to your competitors?
First, determine your target audience and the keyword phrases they're searching. Once you determine what phrases you want to optimize on your site, place them in the tag and in another location on the page. Normally, it's easy to get a high ranking for non-competitive keywords. But if you want to go after a more competitive phrase, it takes more diligence. Repeat the steps for non-competitive keywords and put a strong emphasis on providing value to your consumer, both on your site and in your advertising.
Next, search engines rank websites based on popularity, and popularity is gauged by the number of backlinks pointing back to your site. Backlinks are the links in your content that point back to your site. These can be found in various forms of social media, articles, videos, press releases, etc. If there are hundreds of links that redirect consumers back to your site, the search engines will recognize this and rank you higher.
Finally, don't expect instant results. Many people write one article or create one video and expect a flood of traffic to hit their site. It simply doesn't work this way. It's important to maintain consistency with your marketing efforts, as well as provide content that's jam-packed with value. The more value your readers get, the more they'll share your content with their audiences, thus creating more links pointing back to your sites.
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