The Quality of Inbound Links in Search Engine Optimization
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by: Guest
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I don\'t think it would surprise anyone to say that the majority of today\'s prospects search Google, Bing, Yahoo and other search engines prior to making a purchasing decision, for everything from pets to cars & homes. You need to be on the Internet in some fashion so that relevant prospects can find you, because your competitors will most certainly be there in force.
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I don't think it would surprise anyone to say that the majority of today's prospects search Google, Bing, Yahoo and other search engines prior to making a purchasing decision, for everything from pets to cars & homes. You need to be on the Internet in some fashion so that relevant prospects can find you, because your competitors will most certainly be there in force. So how are inbound links a part of that online marketing strategy?
Geo-Marketing
Are search queries results exactly the same regardless of location? For example, if I entered "web hosting providers" as a search query in Google from my home in Spanish Lake, MO, would I get the same results as someone from Sacramento, CA entering the same search query? The answer is NO. In St. Louis, I see local results even when I'm NOT using location as part of my search query, since search engines automatically determine my location. If Google displays local results above your listing, is this a problem? Absolutely YES.
Link Neighborhoods
Links matter, especially geo-specific links - so much more than the sheer volume of links. The search engines are particularly sensitive to the online neighborhood you live in - meaning they analyze the quality of inbound links and either reward or penalize your site accordingly. If inbound links to your site are largely unmanaged and originate from known spammers, your visibility on the Internet will be punished.
My recommendation
From the beginning, the search engines have essentially judged sites based on the quality and quantity of their inbound links. Those links influence ALL of your rankings. If you have a blog, moderate your comments and blacklist spammers. I don't think it's any secret that spammers are out there in force, trying to line their pockets at your expense. Be proactive - work on the quality and quantity of inbound links to your site - with good anchor text. By that I mean, instead of hyperlinking from "CLICK HERE", hyperlink from a keyword, keyword phrase or extended keyword phrase related to a relevant search query, such as BUSINESS CLASS WEB HOSTING.
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