1000s of Agents Must Update Web Browser Compatibility
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by: Guest
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A look into how estate agents must adapt, following the decision by Microsoft and the EU to offer a choice of 12 web browsers through their computers. How can estate agents advance their online systems to match this changing market?
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Estate agents should ensure that their website is compatible with the major web browsers, following a recent announcement from Microsoft that they will now be offering their users a choice of internet software. Failure to ensure compatibility could mean some or all of the agents' website may not be displayed; meaning that prospect customers may go elsewhere.
Millions of customers across the UK and Europe will now be offered a choice of the 12 most popular browsers, meaning that estate agents will need to ensure that their website is compliant with these in order to meet the needs of the internet user. This is furthered by the dramatic rise in home movers using their mobile phones to surf the internet, as this increases the variety of browsers commonly used.
The website of the agent should be fully functional with the major browsers, in order to retain the interest of the online user who is typically easier to lose then one entering the high street office of the agent.
Recent statistics* have shown that Microsoft's own Internet Explorer is the most commonly used browser on the market, with 62% of market share. Firefox is second at 24%, with Google Chrome third with 5.22%.
There are several online solution companies available on the market, providing the websites for agents looking to meet the needs of the online market. Microsoft's recent announcement to offer a choice of 12 browsers has made the role of this outsourced providers even more vital. The increasing use of mobile phones to surf the web, especially the iPhone, has furthered this and all agents must be advised to do the same, ensuring that they can meet the needs of the online user.
* Released by web stats firm Net Applications
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