5 Steps to Establishing and Launching Your Website
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by: Guest
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In today\'s environment you NEED to be on line. There\'s no \'if\'s, \'buts\' or \'maybes\' about this. You have to have a site on line, and more importantly, you need to be the root control for it. Hosting yourself on free hosting (on a sub domain) isn\'t enough now - it makes people think that you\'re not truly invested in your site, and extends the length of your domain name to possibly unmemorable lengths. So what can you do?
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In today's environment you NEED to be on line. There's no 'if's, 'buts' or 'maybes' about this. You have to have a site on line, and more importantly, you need to be the root control for it. Hosting yourself on free hosting (on a sub domain) isn't enough now - it makes people think that you're not truly invested in your site, and extends the length of your domain name to possibly unmemorable lengths. So what can you do?
- Choose a domain - choose a domain that has a strong tie to the project you have in mind, either via branding or some other keyword link. There's no point in calling a tie site 'bricks and dirt'.com, equally, a stunt riders site would probably not be called 'the silk cravat.com'
- Choose reliable hosting - you can't call hosting that is free 'reliable' because at some point, they're going to close out your bandwidth - equally, relying on free sites means you're probably going to struggle to put up a blog or other PHP based system on most 'free' hosting sites. Choosing your hosting can be fairly complex, so give yourself time to properly evaluate the hosts - it's almost like choosing to move into a block of flats - you might never get to see your neighbors, but you're going to hate it if there's a structural or space problem.
- Once you've chosen your host, set up carefully - don't rush into building a site only to tear it down when you discover there's an easier way to do it. By far and away, most people find that building with CMS or blogging software gives them the flexibility they need, with an easily changed 'template' (like redecorating that flat) WordPress acts as both a CMS and blog now, so comes highly recommended in the community for beginners and the more advanced coders.
- You're set up - now what? Well - you launch! Launching your site can be a big affair, with press releases, and more, or it can be a smaller thing, with careful promotion on social networking sites - don't forget your email siglines and other areas you get to provide links (such as forums!).
- And beyond? The fifth step is whatever you want it to be. By the time most people have their first site up, they've discovered a myriad of ways to make their way in the on line world, so there's no right, or wrong way to launch (as long as you're not spamming people of course!) Find ways to modify your tactics to create great ways to launch, and create sites that compel people. And remember, your site is only as successful as you make it, so push it out there.
Whatever you choose to do with your site, remember, it is a representation of not just your brand, and presence on line, but your own personal and professional standards, so make it the best you can.
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