Dot Tel For Business
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by: Guest
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This Dot Tel for Business article discusses the positives and negatives of the relatively new technology. The article then summarizes the value of Dot Tel to businesses, be they small, medium-sized, or large.
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Dot Tel is a new top level domain which is also referred to as 'dottel', 'dot-tel', '.tel', or just 'tel' in this article and elsewhere. The technology is designed to be, among other things, a communications hub for businesses targeted at mobile phone users. The Dot Tel domains reside in the Domain Name System (DNS) of the internet. The DNS is ideal for storing contact information. It is cost effective and can be mobile phone optimized. Each page of a dottel can be targeted for Search Engine Optimization (SEO) in multiple ways.
There are no ongoing hosting fees which can be expensive for a business web site. The annual registration is the only cost and this is nominal. It is an ideal web site presence for small and medium-sized businesses because often they do not want the expense of either a web site designer or hosting. Large companies will probably still wish to operate normal web sites. Their dottel can be integrated into their other web sites' contact pages. Their dottel is also available for customers to use separately on their mobile phones.
Customers and business partners using mobile phones will find it especially useful because of its high loading speed. It has minimal data amounts per page. The business then gains a workable low cost-to-user mobile presence which is extremely important. Many business functions are now converging on the internet, such as merchandizing and sales.
For larger companies, switchboard staff time usage is reduced because the Dot Tel technology takes the user through a simple sub-domain directory to a particular department or business location. This is a cost saving.
All businesses have a changing set of contact information. Previously, businesses changed their contact data on their web site and emailed or phoned their business partners and customers. With a dottel that all changes. An update to a dottel updates all parties concerned in near real time. Everyone who uses the business's dottel is updated with the new contact information. No more hours are spent emailing.
A benefit of a dot-tel domain for businesses is that they can use languages other than English in their keywords which are shown at the bottom of every dot-tel page. This draws search engine traffic of non-English speakers to the business dot-tel web site. This is another possible revenue stream for a business.
A further benefit of tel is that its data and information can be encrypted. Sensitive information is completely protected.
One negative point about Dot Tel is that its display is very Craiglist-like; bland with little colour. But this does make a Dot Tel faster to load than a normal web page.
There is little knowledge of dottel among the broad public, which is another negative point about dottel. Even in the domaining community it has hardly made a ripple of impact. So there is a definite need for a business to educate customers and business partners. There will be resistance to the idea. Perhaps in time, the resistance will be overcome.
Businesses need not worry that they will lose their non-mobile phone traffic with only a Dot Tel as a web presence. Dot Tel is accessible from any internet enabled device such as PCs anywhere in the world. It is just optimized for mobile phones.
Tels can also be used to set up certain types of micropayment or store front systems. The tel can offer downloads, products, and services from which payments can be collected.
In summary, Dot Tels are very useful, even important, for businesses today. If businesses do not have a mobile phone presence they will lose out in the marketplace. Dot Tel is ideally placed to meet the mobile phone need. The Dot Tel page displays however, fall far short of eye-candy quality. The Sponsor of this TLD must address the display issue. They must also try and develop public awareness of Dot Tel and do it quickly.
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