E-Commerce Web Design Traps Your Web Designer May Not Tell You
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An e-commerce web site is as different from an ordinary \"brochure\" web site as a sailboat is from a powerboat. If any web site is to be successful, whether it is an e-commerce site or not, it\'s needs to be designed with its specific purpose in mind. Put the wrong face on an e-commerce web site, and your sales could dry up. Unfortunately, your web designer may not tell you this.
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An e-commerce web site is as different from an ordinary "brochure" web site as a sailboat is from a powerboat.
If any web site is to be successful, whether it is an e-commerce site or not, it needs to be designed with its specific purpose in mind. Put the wrong face on an e-commerce web site, and your sales could dry up.
Unfortunately, your designer may not tell you this. Not because he or she wants to sabotage your business, but because he or she may not have enough experience to know better.
The Perils of a Global Market For Web Designers
The Internet has opened up business possibilities for web developers">web developers">web developers around the world. Thanks to a global marketplace, a web developer in a small village in an underdeveloped country has as much access to businesses wanting to have a web site designed as a web designer living in a big city like Manchester does.
But does that village-based web designer have the same degree of exposure to the technicalities of e-commerce web design as his or her Manchester web designer counterpart has?
The answer to that question is typically "No". It just makes sense that the more exposure a web designer has to a big business environment, the more real-world e-commerce web design experience he or she acquires.
A Manchester web designer probably handles more e-commerce web design projects in a year than a third-world developer encounters in a decade.
But What About Cost?
Many e-commerce business owners make the mistake of choosing a designer based upon cost. But that could be false economics. Consider this scenario:
Suppose you get two bids for e-commerce web design. One from a Manchester web designer and one from some little village far away.
The Manchester web designer bids, let's say, $500. The villager bids $50.
They both have a seemingly impressive portfolio; the decision is easy, right? Go with the $50 bid and keep the $450 in your bank account.
But here's what you don't realize. There are subtle differences between standard web design and e-commerce web design. It is likely the villager doesn't understand those subtleties, and that's going to cost you money.
There is a psychological power at work when people are making a buying decision. And every single graphical element on your page, along with font types and sizes, colours and usability features like menu placement and the number of clicks between the product description and the shopping cart, all work together to accomplish just one purpose: Making the sale.
So if you end up choosing the $50 villager, instead of the $500 Manchester web designer, you could end up losing sales due to low conversion rates.
Let's say the villager delivers a 1% click-through, resulting in 1 sale per 100 visitors, and the Manchester web designer delivers 10% because he or she understand the subtleties of e-commerce web design, who ended up offering the better deal?
I think you know the answer to that question.
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