Ignorance Aint Always Bliss - Website Mistakes and Faux Pas That Can Easily Be Avoided
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by: Guest
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What not to do? Weak content, poor code and lack of monitoring are a few things to start with. It is important to start a site off on the correct foot. A site must have good clean code and plenty of quality content to be competitive. Further, a website needs to keep up with the trends and be constantly updated. This is a list of things to avoid while building a website.
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This is a list of things to avoid while building a website.
Too little content is a common mistake. Put as much relevant content as possible on your site. Even the contacts page is an excellent place to put interesting and/or informative content that relates to your product or services. Google and the other search engines scour your web pages looking for content to index. The more you give them, the more chances you have of being seen!
Outdated, irrelevant, or incorrect content. Unless you are into genealogy, the internet is not about old news. Your human visitors and the search engines want to see new information put on your site. Pages can literally go stale and fall into an abyss of noclickdom. It is important to continuously add new and relevant content to your website. If your site remains stagnant, it will be dead to Don Google and his cronies.
Invisible or even avoided by the search engines.
The spiders and bots used by search engines often follow instructions buried in a robots.text document found on your server. If the bots are instructed to go away they will turn around and move on to the next link. If the bot does not read your page it can not update Google's index. If you are not in the index, potential clients can not find you. It is imperative that your web site is search engine friendly.
Lack of monitoring.
A site that is perfectly optimized for the search engines can still be buried by the competition if it is not properly maintained. You need to be aware of the trends and optimization techniques that will keep you above the competition. Your site must be as dynamic as the web itself.
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