Optimize Websites With the New Google Analytics Code
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Google Analytics is a great free service to track visitors. It does not provide results in real-time, but it still offers tracking of many parameters which can be used for detailed statistical analysis or to optimize the website according to the nature of visits.
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Google Analytics is a great free service to track visitors. It does not provide results in real-time, but it still offers tracking of many parameters which can be used for detailed statistical analysis or to optimize the website according to the nature of visits. This is an important tool for any webmaster. Using Google Analytics is very simple. All you have to do is to insert few lines of code into every page of your website. This is usually done at the template or with some extension if you are using Joomla or WordPress.
While this is only a short piece of code it can have some impact on the performance of the whole website. This code includes a JavaScript file which needs to be downloaded every time any page is requested. This additional downloading can slightly increase display times. The page display is not finished until the last file is downloaded and this can take some time. Since user experience is an important factor in website optimization process, it would be a good idea if we could find a way to speed up the page loading process. And there is a solution exactly for this purpose.
Google has introduces a new asynchronous tracking code. It can be placed in the head section and it works differently than the old Analytics code where the Javascript file had to be downloaded before the display in browser was completely rendered. This introduced short delays for every page. The new tracking script still downloads a JavaScript file but does not delay page display. This improves user experience because pages load faster.
You can further improve website performance by placing the Analytics tracking code directly into the template. When you use various extensions they need to be processed and this takes some time. Any extension is a piece of code that runs whenever somebody requests a page. If you include the tracking code directly into each page or in the main template you will speed up the time needed to create the page before it is sent to the visitor. This is an additional website optimization for better user experience.
The principle of direct code inclusion can also be applied to other similar code snippets which are placed into pages with various plugins and modules. Of course, this is only possible if this code should be present on every web page. If you need insertions only for specific pages then this principle can not be used directly.
Many websites use Google Analytics and most still use the old tracking script. While this is not a big problem or problem at all, webmasters should try to decrease page loading times as much as possible thus contributing to better user experience. The new Google Analytics code is one step toward this goal.
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