Problems With Redesigning Your Website
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by: Guest
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There comes a time when most webmasters look at their website and decide to make a design change in the look and feel of it. Attempting to change the design of your website can turn out to be a grave mistake; to minimize the damage and maximize the outcome and success of the change, one needs to take into consideration a few aspects of one\'s website before he or she begins the redesign. Most people who have built a web site will feel the need to redesign it at one point or another.
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There comes a time when most webmasters look at their website and decide to make a design change in the look and feel of it. Attempting to change the design of your website can turn out to be a grave mistake; to minimize the damage and maximize the outcome and success of the change, one needs to take into consideration a few aspects of one's website before he or she begins the redesign.
Most people who have built a web site will feel the need to redesign it at one point or another. Maybe they can now afford better programs and tools. Maybe they are now more knowledgeable and want to apply that knowledge to their website. Perhaps they have received some reviews from their users urging them to change a certain aspect of their website.
Many problems can arise when one redesigns their website and this can sometimes hinder the success of a website. Among these problems, the main issues are user familiarity and broken links. What this means is that when a user returns to your website they become familiar with your menus, links, pages and directories. However, if those things were to change, the user can find it more difficult to locate what he or she requires due to the lack of familiarity with the new design and layout. Even though the website will probably not lose the majority of its users as a result of the change in layout, it can still be harmful to the website to lose even a small percentage of its users.
Broken links can also be a devastating factor as a result of redesigning one's website, either because of existing backlinks pointing to pages that will no longer exist or because users might have bookmarked certain pages you no longer offer. Damaging your backlinks can substantially hurt your website in the SERP which will ultimately decrease the traffic to your website.
Redesigning one's website should only take place as a last resort. Changing the placement of your menus can make your users angry, new colors can alienate existing users and if you change some of the URL's you will end up with a lot of broken links and lose your hard earned search engine ranking. The major goal in redesigning one's website is to minimize these damaging factors. To learn more about this subject, you can read the article How to Redesign Your Website.
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