Websites Demise
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by: Guest
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Word Count: 723
The Internet is the great causeway of the world these days and everyone wants a vibrant successful community buzzing with ideas. If you think about it for a moment, the many that become successful there will be thousands falling by the wayside. So what makes a successful website or forum?
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The Internet is the great causeway of the world these days and everyone wants a vibrant successful community buzzing with ideas. If you think about it for a moment, the many that become successful there will be thousands falling by the wayside. So what makes a successful website or forum?
Glossy pictures as bold as they can be winking a hint of temptation, and then there is the neatly typed out words dancing off the page eager for you to read them, however is there any substance behind the shop window to the world. Each year millions of people stake everything they have on that one chance to make it big especially if they are opening up their brand new forum.
All graphics are in place and the topics that are allowed to be discussed are drawn up like soldiers on a battlefield ready for action. All of a sudden it dawns on someone that they may need to tell the world and there mates that the website is there waiting for those all important visitors.
So all of a sudden there is a gasp, and someone has realised they didn't send out those all important emails, so there is a big rush to get out over 100 emails out, but no one has thought that there was an application for that so some poor person is burning the midnight oil. Then person is on the winning stretch and they have finished the emails from the database that was sent them, if only they knew about mail merge.
Another week goes by everyone keeps peeking at the website, and they look at the counter of visitors, and you know over 50 people have turned up. They don't realise that when they visit the site, it is counted by Alexia or another site counter.
A person takes the initiative and starts to read up of how to get your website noticed, and then reads an interesting article all about marketing and registering with a directory, and thinks 'Oh My God' I didn't think I would have to do that. However, surely you would of thought, how would anyone know where to look if no one gave them the path in which to reach them.
By this time all the admin staff and moderators, too numerous to mention, because no one wanted to upset the Aunty Ivy and Percy 'the goldfish', that they hadn't been chosen for the position. When someone gently approached Aunty Ivy understood, but Percy, The Goldfish, well he hired hitman, Dellboy 'The Shark'.
Now suddenly, the owner down to his last penny decides to get his act together and realises he has no staff left because Percy took out contracts for the rest of the staff and he is the only fish left in the sea, so he is the admin, moderator and he feels invincible. Just strutting around in his newly furnished goldfish bowl, and any client or member, who didn't give Percy the praise for being such a clever goldfish and how well he was doing things would be history. Remember the other staff; well he only has to have words with Dellboy 'The Shark' who will rip the member or clients heads off. They just have to line up, because most people forgot Percy 'The Goldfish'. The people who narrowly escaped Dellboy, vowed never to go back again, and they told their friends all about the website.
So the moral of this story is, make sure you plan your website before you and if you don't know what you are doing, in regards to marketing and SEO (Search Engine Optimisation) get an expert.
One other thing, if you are employing staff at a website, never let them get a 'Godlike complex' with your members or clients, as this will only hurt your reputation and people will not want to come back to you.
One very important moral is to make sure you do your homework regarding your website; after all it is your money that you are wasting away.
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