When Should You Rename Your Website
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Your website name is one of the most important elements of your online identity but what do you do if you\'re just not feeling your URL anymore. The easiest solution would be to register a new name and move your site to the new URL, but unfortunately it is a lot more complicated than that as there could be major disadvantages to going down this route. In this article we cover the pros and cons of renaming your website.
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Your website name is one of the most important elements of your online identity but what do you do if you're just not feeling your URL anymore. The easiest solution would be to register a new name and move your site to the new URL, but unfortunately it is a lot more complicated than that as there could be major disadvantages to going down this route. In this article we cover the pros and cons of renaming your website.
Each person or company will have a reason for wanting to change their domain name so the advantages will be attached to that but some general advantages gained from a name change are the traffic you will get from advertising your new site and word of mouth visitors.
You face quite a few problems when you change your website name such as:
Repeat Visitors - Your loyal visitors can get confused and frustrated if they one day find your site redirecting somewhere else or worse is directing nowhere and they are staring at a blank screen.
Search Engine Rankings - If you presently have lots of inbound links to your site and enjoy good search engine rankings then starting over means losing all the hard work you've done to achieve these results. You can use a 301 redirect to pass some of the 'link juice' you had but this takes a while and doesn't always work.
Cost of reprinting everything - A new domain name means you will have to print all your marketing materials that had your URL on it.
It is clear to see that changing your website name is not a decision to be made lightly. You should only do it when you don't have a lot to lose in terms of search engine rankings, links to your site and traffic.
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